Ulwakha njani uphawu lweambrela yakho

Ulwakha njani uphawu lweambrela yakho

Uphawu lweambrela ligama elinye kunye nelogo ekwiimveliso ezimbini okanye ngaphezulu ezinxulumeneyo ezibonelela ngeemfuno ezahlukeneyo.Ngokomzekelo, i-Heinz i-brand ye-ambrela kuba igama likwiimveliso ezahlukeneyo ezifana ne-ketchup, i-mustard, iviniga, iimbotyi, kunye nokunye.

Iimpawu zesambrela zikwabizwa ngokuba ziimpawu zosapho.

Iqumrhu okanye umenzi usebenzisa isicwangciso sophawu lweambrela xa engafuni ukuba neempawu zemveliso nganye.

Iimpawu zesambrela zihlala ziqala njengeempawu zomntu ngamnye.Ngokomzekelo, uHeinz waqala ngokwenza iipikili.Kodwa iinkampani ziphakamisa impumelelo kudidi lwemveliso ukuya kwelinye, inkqubo ebizwa ngokuba yiukwandiswa kwebhrendi.

Want to know more about Ovida Umbrella contact with us at info@ovidaumbrella.com

Umbrella Brand vs. House of Brands

Indlu yeempawu yinkampani engumzali ethengisa iimveliso ezahlukeneyo ezineempawu ezahlukeneyo, ezinye zazo ezinokuba ziimpawu zeambrela.

Iinkampani ezifana neP&G, iHeinz-Kraft, iReckitt-Benkiser, kunye ne-Unilever zizindlu zeempawu.Benza iintlobo ezininzi zeemveliso kwaye basebenzise isethi yeempawu ukuzithengisa.Bahlala bebizwa ngempazamo ngeempawu zeambrela.

Izindlu zeempawu zilungile ngenkampani engumzali engenalo unxibelelwano kwimveliso engqondweni yomthengi.Into ebalulekileyo kukuba i-brand iyavakala kubathengi.