Indlela yokwakha uphawu lwakho lwesambulela

Indlela yokwakha uphawu lwakho lwesambulela

Uphawu lwe-umbrella ligama elinye kunye nelogo ekwiimveliso ezimbini okanye ngaphezulu ezinxulumeneyo ezihlangabezana neemfuno ezahlukeneyo. Umzekelo, iHeinz luphawu lwe-umbrella kuba igama likwiimveliso ezahlukeneyo ezifana ne-ketchup, i-mustard, iviniga, iimbotyi, nokunye.

Iimpawu ze-umbrella zikwaziwa njengeempawu zosapho.

Iqumrhu okanye umenzi usebenzisa icebo lophawu olusisiseko xa engafuni ukuba neempawu zemveliso nganye.

Iimpawu ze-umbrella zihlala ziqala njengeempawu ezizodwa. Umzekelo, uHeinz waqala ngokwenza ii-pickles. Kodwa iinkampani zisebenzisa impumelelo kudidi olunye lwemveliso ukuze zidlulele kolunye, inkqubo ebizwa ngokuba yiulwandiso lwebhrendi.

Want to know more about Ovida Umbrella contact with us at info@ovidaumbrella.com

I-Umbrella Brand vs. House of Brands

Indlu yeebhrendi yinkampani engumzali ethengisa iimveliso ezahlukeneyo ngeebhrendi ezahlukeneyo, ezinye zazo ezinokuba ziibhrendi ezipheleleyo.

Iinkampani ezifana ne-P&G, i-Heinz-Kraft, i-Reckitt-Benkiser, kunye ne-Unilever ziinkampani zeempawu. Zenza iintlobo ngeentlobo zeemveliso kwaye zisebenzisa iseti yeempawu ukuzithengisa. Zidla ngokubizwa ngempazamo ngokuba ziimpawu ezizii-umbrella.

Izindlu zeebhrendi azinangxaki kuba inkampani engumzali ayinalo unxibelelwano nemveliso engqondweni yomthengi. Into ebalulekileyo kukuba uphawu lunentsingiselo kubathengi.