Ngenkqubela phambili eqhubekayo yamaxesha, iiambrela ngokuthe ngcembe zibe yimfuneko ebomini bethu.Emva koko, kukho iimeko ezingalindelekanga, kwaye ndiyawaphepha amalaphu.Ngeli xesha, ukusetyenziswa kweeambrela kunokunyuswa kwaye ngokuthe ngcembe kube yinto ebomini bethu..Uthotho lwemisebenzi yeambrela isinika ubomi obukhuselekileyo nobutofotofo.
Iinkampani zebhrendi zinika ingqalelo ngakumbi nangakumbi indlela yokuphila yabathengi.Ukuze kuhlangatyezwane neemfuno zokuthengwa kweqela ekujoliswe kulo, iivenkile zokuthengisa iiambrela zongeze uluhlu lweemveliso ezifana nezikhafu zesilika, iminqwazi, iiglasi, iintente kunye nezinye iimveliso ezinxulumene noko malunga nonikezelo lwetheminali yemveliso.Umboniso obekwe kwindawo ekumbindi kwiivenkile ezikhethekileyo zetheminali unika abathengi ukhetho oluninzi;ayiboneleli kuphela kwiimfuno ezahlukeneyo zabathengi, kodwa ikwatyebisa i-brand umbrella terminal line product.Ukuvela kwale pateni yindlela yokuba ishishini elizambrela lithathe indlela ye-terminal monopoly.Intsingiselo ikwayimbonakaliso yonikezelo lwe-terminal yeeambrela zohlobo ukuze kuhluthwe indlela yokuphila yabathengi ekujoliswe kubo.Ukubeka izikhafu zesilika, iminqwazi, iiglasi, kunye neentente kwiivenkile zeambrela kunenyaniso yako enzulu:
1. Ukuphepha ngokufanelekileyo iziphene zomsebenzi omnye weemveliso zeambrela
Ukususela kumaxesha amandulo, ilizwe lam belilizwe elikhulu ekwenzeni iiambrela.Inkcubeko yemveli yeeambrela iyachuma.Ingakumbi kwiminyaka yakutshanje, ishishini leeambrela zelizwe lam liye lakhula ngokukhawuleza, yaye kuye kwavela iqela leeambrela ezinjenge-“paradise umbrella” kunye ne-“plum umbrella”.Iivenkile ezikhethekileyo zohlobo lwe-Umbrella Ukungena ngokuzolileyo kwisithili soshishino esiphumelelayo sesixeko, ukwaphula imodeli yentengiso yemveli.
Ukuba ivenkile ekhethekileyo yeambrela ye-brand ithengisa kuphela iiambrela, imveliso ingatshatanga kwaye ayikwazi ukuhlangabezana neemfuno ezahlukeneyo zabathengi.Iimveliso ezihambelanayo ezihambelanayo zivela kwivenkile ekhethekileyo, ephucula kakhulu isakhiwo semveliso yevenkile ekhethekileyo kwaye igweme ngokufanelekileyo umsebenzi omnye weemveliso ze-ambrella.isiphene.
2. Iivenkile ezithengisa iiambrela zohlobo zixhomekeke ekubanjeni indlela yokuphila yabathengi ukutsala inxaxheba yabathengi
Iindidi ezininzi, indlela yokuthenga enye isondele kwiimfuno ezahlukeneyo zabathengi.Kuye kwaba ngumkhwa ekwakhiweni kweevenkile zokuthengisa.Iivenkile zeeambrela zebrand zinokuthatha kuphela indlela yokuphila yabathengi ekujoliswe kubo.Gxininisa ngokusondeleyo kwiimfuno zokuthenga zabathengi kwaye uhlangabezane nabathengi ekujoliswe kubo.Umnqweno wamava akwisiza unokubamba ingqalelo yabathengi kwisangqa seshishini lesixeko esiphithizelayo kwaye ufezekise iinjongo zokuthengisa.Ngoko ke, akumangalisi ukuba izitolo ze-ambrella zibonelela ngeemveliso ezinxulumene nokuzonwabisa ngaphandle, ezifana nezikhafu zesilika, iikhati, iiglasi, iintente, njl.Iivenkile ezithengisa iiambrela azisathengisi iiambrela, kodwa ubomi bangaphandle bokuzonwabisa bubandakanya iiambrela.Kufana noVanke ethengisa kungekuphela nje izindlu, kodwa kunye nohlobo lobomi, ubomi obunempilo kunye nobuninzi.Ukhuphiswano lwemarike lwanamhlanje lutshintshile ukusuka kukhuphiswano lwemveliso ukuya kukhuphiswano lwendlela yokuphila kunye nokhuphiswano lwezisombululo.Indlela yokuphila yabathengi iye yatshintsha kakhulu, yaye baye baba “ngamavila” ngakumbi nangakumbi “bazizidenge.”Ngokutyebisa umgca wemveliso ye-terminal, ivenkile yeambrela ye-brand iye yabandakanya amaqela abathengi abaphishekela ulonwabo lwangaphandle kunye nefashoni kubathengi abajolise kubo, ukuqala kwindlela yokuphila yangaphambili, kunye nokubamba abathengi ngokuqinileyo ezandleni zabo.
3. Umgca wemveliso osisityebi kwiivenkile ze-brand ngumkhwa kwishishini
Inkampani ephumeleleyo yebhrendi iphuhlisa ukwandiswa kodidi olufanelekileyo malunga nendlela yokuphila yabathengi ekujoliswe kubo, enokukhuthaza ngokubonakalayo uphuhliso olukhawulezayo lophawu.Umzekelo, Vuyisa uqalise iimveliso ezininzi ezifana nesepha yovuyo kunye nejeli yeshawa yovuyo emva kweshampu;UFuguiniao ulandela izihlangu zesikhumba.Kwaziswa iimveliso ezininzi ezifana nempahla ye-Fuguiniao kunye nempahla yesikhumba ye-Fuguiniao.Iinkampani ezininzi zebhrendi ziyakwazi ukuthembela kwimigca yeemveliso ezityebileyo ukuze zibabambe ngokuqinileyo abathengi.Ngexesha elifanayo, kunye ne-intanethi ye-intanethi kunye ne-terminal layout engatshintshiyo, umgca wemveliso ocebileyo ukhuthaza ngokufanelekileyo ukuthengisa kwaye uhlangabezana neemfuno ezininzi zabathengi abajoliswe kuyo.Iinkampani zebhrendi zenza ulwandiso lwecandelo, zityebisa imigca yemveliso ikakhulu esekwe kubomi babathengi, ukuqala kwiimfuno zokuthenga zabathengi, kunye nokwandisa udidi olufanelekileyo;imboni yeambrela, njengeshishini elitsha elisanda kungena kwinkqubo ye-brand monopoly, ine-bottleneck enkulu Yimveliso enye.Ngokusekwe kwisiseko sokufunda kwinkqubo yemonopoly yamanye amashishini, ukutyebisa umgca wemveliso kunye nokuwunikezela kwitheminali yinto engenakuthintelwa ye-umbrella brand monopoly.
Ixesha lokuposa: Mar-05-2021