Ngokuqhubeka kwenkqubela phambili yamaxesha, ii-ambrela ziye zaba yimfuneko ebomini bethu kancinci kancinci. Kaloku, kukho iimeko ezingalindelekanga, kwaye ndiyawaphepha amalaphu. Ngeli xesha, ukusebenziseka kwee-ambrela kunokwandiswa kwaye kancinci kancinci kube yinto ebomini bethu. . Uthotho lwemisebenzi ye-ambrela lusinika ubomi obukhuselekileyo nobukhululekileyo.
Iinkampani zeempawu zinika ingqalelo ngakumbi kwindlela yokuphila yabathengi. Ukuze kuhlangatyezwane neemfuno ezahlukeneyo zokuthenga zeqela labathengi ekujoliswe kulo, iivenkile zee-umbrella zeempawu zongeze uthotho lweemveliso ezifana nezikhafu zesilika, iminqwazi, iiglasi, iitente kunye nezinye iimveliso ezinxulumene noko ngokwendlela yokubonisa imveliso. Ukuboniswa okuphakathi kwiivenkile ezikhethekileyo zeempawu kunika abathengi ukhetho oluninzi; akupheleli nje ekuhlangabezaneni neemfuno ezahlukeneyo zabathengi, kodwa kukwacebisa umgca wemveliso yeempawu zobugcisa. Ukuvela kwale ndlela yindlela yokuba ishishini lee-umbrella lithathe indlela ye-terminal monopoly. Le ndlela ikwabonakalisa indlela yokuboniswa kwee-umbrella zeempawu ukuze kuthathwe indlela yokuphila yabathengi ekujoliswe kubo. Ukubeka izikhafu zesilika, iminqwazi, iiglasi, kunye neetente kwiivenkile zee-umbrella kunenyaniso yayo enzulu:
1. Ziphephe ngokufanelekileyo iziphene zomsebenzi omnye weemveliso zesambrela
Ukususela kumaxesha amandulo, ilizwe lam libe lilizwe elikhulu ekwenzeni ii-ambrela. Inkcubeko yemveli yee-ambrela iyachuma. Ingakumbi kwiminyaka yakutshanje, ishishini lee-ambrela lelizwe lam liye lakhula ngokukhawuleza, kwaye inani lee-ambrela brand ezifana ne-"paradise umbrella" kunye ne-"plum umbrella" ziye zavela. Iivenkile ezikhethekileyo ze-Umbrella brand zingena ngokuzolileyo kwindawo yeshishini ephumelelayo yesixeko, ziphula imodeli yendabuko yokuthengisa.
Ukuba ivenkile ekhethekileyo ye-umbrella yophawu ithengisa ii-umbrella kuphela, imveliso ayithengiswa kakhulu kwaye ayinakuhlangabezana neemfuno ezahlukeneyo zabathengi. Iimveliso ezifanayo ziyavela kwivenkile ekhethekileyo, nto leyo ephucula kakhulu ulwakhiwo lwemveliso yevenkile ekhethekileyo kwaye iphephe ngempumelelo umsebenzi omnye weemveliso ze-umbrella.
2. Iivenkile ezithengisa izinto ezithengisa izinto ezithengiswayo zixhomekeke kwindlela yokuphila yabathengi ukuze zitsale inxaxheba yabathengi.
Indlela yokuthenga enezigaba ezininzi, enye ikufutshane neemfuno ezahlukeneyo zabathengi. Sele iyinto eqhelekileyo ekwakhiweni kweevenkile ezithengisa izinto ezithengiswayo. Iivenkile ezinee-ambulera zinokuthatha kuphela indlela yokuphila yabathengi ekujoliswe kubo. Gxila kakhulu kwiimfuno zokuthenga zabathengi kwaye uhlangabezane nabathengi ekujoliswe kubo. Umnqweno wamava kwindawo unokutsala ingqalelo yabathengi kwisangqa seshishini esixakekileyo sesixeko kwaye ufezekise iinjongo zokuthengisa. Ke ngoko, akumangalisi ukuba iivenkile ezinee-ambulera zibonelela ngeemveliso ezinxulumene nokuzonwabisa ngaphandle, ezinje ngeesikhafu zesilika, iminqwazi, iiglasi, iitente, njl.njl. Iivenkile zee-ambrella azisathengisi ii-ambulera, kodwa zithengisa indlela yokuphila yokuzonwabisa yangaphandle ejikeleze ii-ambulera. Kufana noVanke othengisa kungekuphela nje izindlu, kodwa nohlobo lobomi, ubomi obusempilweni nobunentabalala. Ukhuphiswano lwemarike lwanamhlanje lutshintshile ukusuka kukhuphiswano lwemveliso ukuya kukhuphiswano lwendlela yokuphila kunye nokhuphiswano lwezisombululo. Ukuziphatha kobomi babathengi kuye kwatshintsha kakhulu, kwaye baye baba "ngamavila" kwaye "zizidenge" ngakumbi. Ngokuphucula umgca weemveliso ezithengiswayo, ivenkile ye-brand umbrella idibanise ngobuchule amaqela abathengi alandela ukuzonwabisa kwangaphandle kunye nefashoni kubathengi bayo ekujoliswe kubo, iqala kwindlela yokuphila ngaphambi kokukhetha, kwaye ibambe abathengi ngokuqinileyo ezandleni zabo.
3. Uluhlu lweemveliso ezityebileyo zeevenkile zophawu luyinto eqhelekileyo kushishino
Inkampani yophawu oluphumeleleyo iphuhlisa ulwandiso olufanelekileyo lweentlobo ngeentlobo olujikeleze indlela yokuphila yabathengi ekujoliswe kubo, nto leyo enokukhuthaza kakhulu uphuhliso olukhawulezileyo lweentlobo ngeentlobo. Umzekelo, iRejoice iqalise iimveliso ezininzi ezifana nesepha yeRejoice kunye ne-shawa gel emva kweshampu yeRejoice; iFuguiniao ilandela izihlangu zesikhumba. Iqalise iimveliso ezininzi ezifana nempahla yeFuguiniao kunye neempahla zesikhumba zeFuguiniao. Iinkampani ezininzi zophawu ziyazi ngokuxhomekeka kwimigca yemveliso etyebileyo ukuze zibambe abathengi ngokuqinileyo. Kwangaxeshanye, ngokugubungela kwenethiwekhi kunye noyilo lwesiphelo olungatshintshanga, umgca wemveliso otyebileyo ukhuthaza ngempumelelo ukuthengisa kwaye uhlangabezana neemfuno ezininzi zabathengi ekujoliswe kubo. Iinkampani zophawu zenza ulwandiso lweentlobo ngeentlobo, ziphucula imigca yemveliso ngokusekwe ekuthinteleni indlela yokuphila yabathengi, ziqala kwiimfuno ezahlukeneyo zokuthenga zabathengi, kwaye zenze ulwandiso olufanelekileyo lweentlobo ngeentlobo; ishishini le-umbrella, njengeshishini elitsha elisandula ukungena kwinkqubo ye-monopoly yophawu, linemiqobo emikhulu. Yimveliso enye. Ngokusekelwe ekufundeni kwinkqubo ye-monopoly yamanye amashishini, ukuphucula umgca wemveliso kunye nokuyibonisa kwi-terminal yindlela engenakuphepheka kwi-umbrella brand monopoly.
Ixesha lokuthumela: Matshi-05-2021